The road crew is of nearly 100 people is assisted by more than 100 stage hands, with 12 trucks and nine buses. It comes out for the song “Shout at the Devil” and Sixx happily notes, “we’ve never had any mishaps.” It can belch flames 30 feet across the stage and shoot down overhead decorations. Its intense heat is enough to dry out sweat as Sixx holds it. Sixx has his flame-throwing bass, which he says weighs 100 pounds and is like handling a dragon tapped to an offstage fuel reserve. The songs come first, with the effects added to suit. While it’s slower, it’s even more spectacular. It has been compared with Kingda Ka or Alton Towers. This 155-foot track elevates Tommy Lee and drum kit and then tips him upside down – well strapped in of course – some 30 feet above the audience’s heads while still bashing out a 10-minute solo. Photo by: KGC-138/STAR MAX/IPx 2015 11/6/15 EXCLUSIVE IMAGES Motley Crue performing at the SSE Arena. The pyrotechnics have always been amazing and they are going out with a bang – more fireworks than Independence Day as many as ten flame-belching incendiary guns behind the musicians cranes that lift Sixx and singer Vince Neill over the crowd and a spectacular drum roller coaster called the Crüecifly. The Mötley shows crystalize the band’s appeal. It isn’t just for artists - I suggest it will allow you to not have to do things that you are ashamed of, and that in the end is really what money is about, the freedom to be honorable - and if you can figure that out, you will never do anything you are embarrassed by.” Live on the street and be homeless before you touch that money – it will give you attrition that you are able to make the right decision for yourself. Then 20 cents cannot be touched and if you do that and you make $1,000, then its $200 – you make $1 million and it’s $200,000. Until you are at least 50, you don’t ever touch it! You have your overheads, your rent, mortgage, kids or car for the 80 cents. “So take 20 percent of everything you make – if you have a dollar, take 20 cents and that is gone forever. “Artists do things that are not becoming to them because they run out of money,” Sixx says.
Sixx has independently been working on the same sort of idea as that classic financial book, The Richest Man in Babylon, where author George Samuel Clason urges people to hold back a percentage of earnings.
(Photo by Owen Sweeney/Invision/AP, File) Nikki Sixx of Motley Crue performs in concert with the band Sixx:A.M. Sixx urges other artists to look at all the possibilities of streaming too. “There was even a point where I thought it is hard to make a record and invest all that money, time, heart and energy and the return on the investment is small.” Now streaming has changed the industry, making it easier to hear whole albums again, he says. Sixx notes that a few years ago people said there is no use in making albums any more, with radio cherry-picking the singles and simply ignoring the rest. Mötley Crüe’s sold-out residency at the Hard Rock Hotel & Casino in Las Vegas was a first for the hard rock genre, and an example of “thinking outside the box.” As a joint package they became best sellers and helped Sixx in the creation of SIXX:A.M. He helped Sixx’s book memoir “The Heroin Diaries” become an album too. The manager has also developed many other revenue streams. Kovac is also proud of the growing radio franchise and points out that they get half of all advertising revenue generated. Sixx points out that he is on air seven days a week – even when on tour he needs to do the shows which cover both hard, alternative and classic rock and a countdown show at the weekends. (The DJ list now includes everyone from Alice Cooper – who has played support to the Mötleys on tour – to Steve van Zandt, and even Bob Dylan.) Sixx is also among the most successful rockers developing an alternative career as a radio presenter. Mötley tee-shirts have always been big sellers, to name but one. LESSON 2: CARE ABOUT THE REVENUE STREAMS – AND STREAMINGĭon’t just think about the music though: look at everything else. His conclusion is that he needs to keep on making music whatever the financial climate: “Sometimes our economy is booming and it’s bucket loads, and other times it’s pennies, it is a penny business.” “It has always been about songwriting and lyrics and live performances - and then the money comes from that,” Sixx says.
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